So the official McCain campaign slogan is “Reform, Prosperity, Peace,” which sounds a bit like Fred Thompson’s ill-fated campaign slogan of “Strength, Unity, Prosperity” that vaulted him into irrelevance.  My first impression is that you would have had to work very hard to find a slogan that contradicts McCain’s policy views more completely than this one, and then my second impression is that most people will probably fall for the idea that McCain is the candidate who wants peace and prosperity.  It also probably doesn’t help that McCain doesn’t understand the central part of his own environment policy that happens to serve as the main subject of the first ad announcing this slogan.