Now, even your hamburger is gay

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In what is either a stroke of advertising genius or a lame bit of exploitation — you be the judge — Burger King sold a rainbow-wrappered “Proud Whopper” on Sunday along the Pride parade route in San Francisco, then produced a fairly amusing video that the company posted to YouTube Wednesday morning.

Customers who encountered the burger at first produced the expected responses:

“Is it a gay burger?”

“It’s about time.”

“Do gay people even eat fast food?”

A Burger King clerk then throws out the expected gay double entendre: “Do you want to go with or without meat? Because you can go both ways.”

“Meat is my preference,” the customer replies.

Then the big surprise: Inside the wrapper are the words, “We are all the same inside.” Yes, the “Proud Whopper” was the same junky burger as the original.

The girls weeping over the big gay burger at 1:30 in the video is especially … something.