It’s a little thing, but the little things sometimes tell us so much. Look at this Twix candy ad. Watch it till the end:

Twix sponsored this Halloween ad ?? pic.twitter.com/BqrfcmGhHY

— Libs of Tik Tok (@libsoftiktok) October 27, 2021

So: a genderfluid little boy bonds with his witch nanny when she uses her occult powers to punish bullies who tell him that boys don’t wear dresses. Thanks, Woke Capitalism.

What is the message of this two-minute clip? That genderfluidity is right and good, and opposing it is what wicked bullies do. That a child struggling with gender dysphoria can turn to the occult for assistance, and to smite his enemies. God made them male and female, says the Bible, but the power of the occult can be accessed to overturn that bigotry.

This radical message, embedded in a humorous ad for Halloween candy.

This is an aspect of the weird totalitarianism we are living through today. We have seen harder manifestations in cases where physicians, academics, and others lose their jobs for questioning transgender ideology. Things like the Twix ad cannot be understood as apart from the overall message discipline of the Left: that there is only one permissible opinion to hold, and those who do not hold it are enemies to be crushed.

This is not a one-off, and it is not neutral. The inability of normal people to understand what is happening here is one reason why this garbage is so effective at changing the way people think. From Live Not By Lies:

One of contemporary progressivism’s commonly used phrases—the personal is political—captures the totalitarian spirit, which seeks to infuse all aspects of life with political consciousness. Indeed, the Left pushes its ideology ever deeper into the personal realm, leaving fewer and fewer areas of daily life uncontested. This, warned Arendt, is a sign that a society is ripening for totalitarianism, because that is what totalitarianism essentially is: the politicization of everything.

Infusing every aspect of life with ideology was a standard aspect of Soviet totalitarianism. Early in the Stalin era, N. V. Krylenko, a Soviet commissar (political officer), steamrolled over chess players who wanted to keep politics out of the game.

“We must finish once and for all with the neutrality of chess,” he said. “We must condemn once and for all the formula ‘chess for the sake of chess,’ like the formula ‘art for art’s sake.’ We must organize shock-brigades of chess-players, and begin immediate realization of a Five-Year Plan for chess.”

Let there be no “candy for the sake of candy.” Every aspect of life must be infused with revolutionary consciousness. The propaganda war must be waged without hesitation. That’s the idea. To play your role, you need to say, “Oh, come on, what’s the big deal? It’s just an ad for candy!” And to play my role, I have to publish things like this blog post. I know that they are counting on reactionaries like me to do this, but what is the alternative? It’s a heads they win, tails we lose deal.

Soon we won’t even recognize our country anymore. Those who grew up in this propaganda world the Left has created will think that we who remember the Before Times are weird, and that little boys who wear dresses and turn to the occult to defend their sexual undifferentiation are the good guys.

Happy Halloween, bigots.

UPDATE: It’s already started in the comments section: What, are you on the side of bullies now?!

This is the same simpleminded reaction that allowed the LGBT education activist group GLSEN to march through the schools with pro-LGBT propaganda, starting twenty years ago. In the year 2000, I wrote a piece about this for the Weekly Standard. Excerpt:

GLSEN/Boston boasts the most advanced programs of its kind in the nation. As goes Massachusetts, in time, so may go the rest of America. Camenker and Whiteman are on the front lines of a battle likely to spread to school districts from coast to coast, as the powerful GLSEN organization, with sponsorship money from American Airlines, Dockers Khakis, and Kodak, presses its radical agenda under the innocent-sounding guise of “safety,” “human rights,” and “suicide prevention.”

“That money goes down a rathole to fund gay clubs in schools, and gay rallies and conferences,” fumes Camenker. “None of the people who get the money are legitimate suicide prevention groups. They’re all these gay groups.”

GLSEN will be holding its annual leadership training conference next month in San Francisco, to be preceded by a two-day workshop teaching students and educators how to push the gay agenda in local schools — even at the kindergarten level — as a human rights issue. Books available from the GLSEN website include Queering Elementary Education and Preventing Prejudice, a collection of elementary-school lesson plans built around themes such as “What Is a Boy/Girl?” and “Freedom to Marry.”

Schools’ surreptitiously introducing this material to students, says Whiteman, “puts kids at risk and puts parents completely out of the loop with the sexual identities of their children. The schools take this elitist attitude that they know best.”

The point of this activist drive, warns Camenker, is to desensitize children to gay sex at a very young age and counteract moral instruction to the contrary given by their parents and religious leaders. If you protest, he warns, be prepared to be stonewalled and sneered at by school officials, smeared in the press, and denounced as a hatemonger and a bigot by gay activists.

Yet what choice is left to parents but to fight? “We’re facing an incredible evil here. It chills you to the bone,” says Camenker, an Orthodox Jew brought closer to his faith by this struggle. “The only way we’re not going to get run over is if people wake up to what’s happening to our children.”

“These people are bullies,” he continues. “People are afraid of them, afraid of being called homophobes. I don’t enjoy this, but this is America, and I’m not going to run away.”

What the LGBT activists did — brilliantly, I should add — is to make advancing LGBT propaganda as key to fighting bullying. Everybody agrees that bullying is bad. But you know what? You can fight bullying by fighting bullying! Forbid it, and punish bullies. Everybody agrees with that. The activists, though, figured out that if you can convince people that fighting bullying and making schools “safe” requires normalizing LGBT, then you’ve won.

This is the same strategy that the Twix commercial uses. It construes opposing genderfluidity — in this case, saying that boys aren’t supposed to wear dresses — as bullying. In the commercial, the boys saying this really are bullies. The implication is that this is the position held by bullies. The fact that some people watching this ad swallow this without thinking about it shows how the propaganda works.

UPDATE.2: Commenter Redbrick:

Honestly besides the obvious liberal idea of this commercial (oppressed gets back at oppressor) and satanic idea (dark powers helping you/the dark powers are the good guys). There is another angle here and one that I think is not talked about enough…control.

The entire mass media main streaming of emasculation. Taking a whole generation of boys and turning them into something else. Dress like a girl! Come on do it…be feminized!

When you do this on a large enough scale you can create spiritual/cultural eunuchs who will never rise up against you.

If you found a report that proved the CIA and the entire USA/Atlanticist ruling cabal had green lit this idea across all the media they control I would not be surprised in the least.

Commenter Hmmm:

The “turning to the occult” aspect doesn’t strike me as a big deal in this commercial. What is notable is the “crush your enemies” aspect — making the kid disappear, with the last joke being he’ll “probably” come back (with a shrug). How often do candy or toy commercials (or any ads at all, for that matter) feature violence against children (or their banishment to … hell or the netherworld or nothingness or whatever)? Clearly, deplorables who think and act like him are outside the “moral circle.” And if that is not your presupposition when you first watch the commercial — if you are a bit shocked to see this, rather than nodding and smirking with satisfaction — the message is: This is the way all good and normal people think; why else would there be a Twix commercial based on that presupposition? So you should be sure you’re with the normal and good people, inside the circle. And stop trying to have any sympathy or understanding for the deplorables: they’re irredeemable and should be mocked and banished. *That*, really, is the anti-Christian message here, not the black magic. Judge not… casting the first stone… none of those teachings applies to certain people.

UPDATE.3: A reader points out that the Twix ad would be completely unacceptable if the witch had smited a member of a Sacred Victim group. Also, how creepy would this video be if a Muslim kid had prayed to Allah to smite a bully making fun of him, or a Christian kid had done same?