“We heard a lot of people saying, ‘We read The New York Times and we watch Sean Hannity, and we hate them both,’” Gilbert said of how Deseret News approached the development of its national content.
“They said, ‘We admire the rigor of The New York Times, but we don’t hear any of our values reflected there. Somehow we hear some of our values in Sean Hannity, but it feels angry and polemic. They were mashing together what the market wasn’t providing, which was a thoughtful news source that was journalistic and rigorous and accurate but was asking questions that really resonated to things that mattered to their family.”
By staying away from an explicit focus on its own religion, Gilbert said Deseret News hopes to create a broad dedicated readership. “This is a huge audience, but the second you go denominational, they fragment,” he said. “Mormons read Mormon content, Catholics read Catholic content, Baptists read Baptist content.”
Here’s a link to the site. It looks sharp. I’ll read the content for a week or two, and, well, we’ll see. I think this is a great idea, though, and I wish them well.
(Thanks to the reader who sent the this in.)