Speaking Of Too Little, Too Late…

White House officials said it had led them to engage the blogosphere in a concerted way for the first time [bold mine-DL], posting defenses on liberal and conservative sites. ~The New York Times

If the Bush administration has coincided with the rise of political blogging, and it has only just gotten around to engaging bloggers seriously at this point in the middle of a big political fight, it can count this late entry into the blogging fray as yet another missed opportunity and another failure to communicate its message.  Forget for a moment, if you can, about the horrible policy being pushed–how out of it must administration communications staff be that they have not actively engaged political bloggers years ago?