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One Angry Elephant

The GOP has unveiled the convention logo for next year:


Apparently the GOP is going to try to destroy 2008 before 2008 can destroy them.  They’re taking Giuliani’s message to heart–stay on offense! 

Is the message of this logo that the Republican Party is drunk (the stars)?  Depressed (hence the blue)?  Insane?  Perhaps the message is that the party’s being chopped to pieces, or gradually erased from existence and disappearing into the background?

Past GOP convention logos have never been what anyone would confuse with aesthetically pleasing, but no recent one has been quite so ridiculous.  Consider ’04:

2004 Republican National Convention Logo

While it does appear as if the elephant is possibly threatening to step on the Statue of Liberty’s head, the elephant itself appears quite normal.

2000 was a year of a tame, sane blue elephant, which was nonetheless trampling on the flag:

Logo of the 1996 Republican National Convention

While the year itself loomed overhead, the ’96 convention had a much more subdued, reasonable-looking elephant.

I wasn’t able to find images for 1992 in Houston or for the 1988 New Orleans convention logo, but I did find this description for ’88:

It consists of the stylized three-star elephant used by the Republican National Committee since 1968, with its back reshaped to represent the Superdome where the Republican delegates will gather next August.

It doesn’t sound that great, but almost anything would be better than the blue rampaging freak of nature on display this time.

about the author

Daniel Larison is a senior editor at TAC, where he also keeps a solo blog. He has been published in the New York Times Book Review, Dallas Morning News, World Politics Review, Politico Magazine, Orthodox Life, Front Porch Republic, The American Scene, and Culture11, and was a columnist for The Week. He holds a PhD in history from the University of Chicago, and resides in Lancaster, PA. Follow him on Twitter.

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