Link biography (experience/courage) and leadership (straight talk) to a vision animated by detail â€“ accentuating Obama’s relative lack of specificity.
When giving advice, it’s a good idea to consider whether it would be appropriate for the recipient. McCain has always been a terrible candidate for spouting details, and he is generally known to be a weak candidate on policy specifics. That may be part of his charm, so to speak, and it may be an important reason why he prevailed over Mitt “The Weeds Are Important” Romney, but it isn’t something that he is going to change dramatically over the course of the next few months. The Obama campaign will be able to make a lot of hay out of how few major pieces of legislation McCain has pushed through in all his time in Congress, and they will have over two decades of votes to dredge up and take out of context. As I was saying a little while ago, this emphasis on specifics and substance is a trick played on candidates by the media and the small number of politically obsessed voters–they want, as Uhrquhart might say, “to make ’em jump.”