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What Is This Thing, Really?

This awful thing is the new logo for the University of California system. James Fallows is distraught, saying he will never, ever buy anything with this ugly logo on it. I can’t blame him a bit. Who on earth thought this thing was attractive?

What does it look like? It looks like a depleted boiled sausage at the bottom of a pot. It looks like a turd making the final swirl before extinction. It looks like the tongue of some docile creature, rolling in its mouth. It looks like … what?

UPDATE: A reader who works for the University of California system, and who hates the logo, reports personal knowledge that the designer of the logo, and her family, have received death threats over the thing. Good grief.

By the way, I happen to think No. 6 on John Leo’s “What is this thing, really?” list is the best.

And, remember this massive screw-up over a corporate logo? One of our readers does, and passed it along.


about the author

Rod Dreher is a senior editor at The American Conservative. A veteran of three decades of magazine and newspaper journalism, he has also written three New York Times bestsellers—Live Not By Lies, The Benedict Option, and The Little Way of Ruthie Lemingas well as Crunchy Cons and How Dante Can Save Your Life. Dreher lives in Baton Rouge, La.

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