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What Is This Thing, Really?

This awful thing is the new logo for the University of California system. James Fallows is distraught, saying he will never, ever buy anything with this ugly logo on it. I can’t blame him a bit. Who on earth thought this thing was attractive?

What does it look like? It looks like a depleted boiled sausage at the bottom of a pot. It looks like a turd making the final swirl before extinction. It looks like the tongue of some docile creature, rolling in its mouth. It looks like … what?

UPDATE: A reader who works for the University of California system, and who hates the logo, reports personal knowledge that the designer of the logo, and her family, have received death threats over the thing. Good grief.

By the way, I happen to think No. 6 on John Leo’s “What is this thing, really?” list is the best.

And, remember this massive screw-up over a corporate logo? One of our readers does, and passed it along.


about the author

Rod Dreher is a senior editor at The American Conservative. He has written and edited for the New York Post, The Dallas Morning News, National Review, the South Florida Sun-Sentinel, the Washington Times, and the Baton Rouge Advocate. Rod’s commentary has been published in The Wall Street Journal, Commentary, the Weekly Standard, Beliefnet, and Real Simple, among other publications, and he has appeared on NPR, ABC News, CNN, Fox News, MSNBC, and the BBC. He lives in Baton Rouge, Louisiana, with his wife Julie and their three children. He has also written four books, The Little Way of Ruthie Leming, Crunchy Cons, How Dante Can Save Your Life, and The Benedict Option.

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