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The Air-Conditioned Nightmare

This is not a parody. It is the triumphalist American ideology in its purest, most distilled form. And yet, I think this is an absolutely brilliant commercial. Seriously, I mean that. The kind of person who would buy a Cadillac is the kind of person who would take this to heart. I find the screw-you-Pierre […]

This is not a parody. It is the triumphalist American ideology in its purest, most distilled form. And yet, I think this is an absolutely brilliant commercial. Seriously, I mean that. The kind of person who would buy a Cadillac is the kind of person who would take this to heart. I find the screw-you-Pierre brashness of this ad to be refreshing, in a way; it ought to be shown to foreigners to tell them that this is how many, many Americans think about the American Dream. It is by no means how all Americans think, but there is a profound truth in this ad. Whether it’s a good thing or a bad thing — well, that depends on what you value in life (moi, I presume that you know where I stand). This commercial, though, is truth in advertising.

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