Home/Rod Dreher/Lands’ End Does Right Thing

Lands’ End Does Right Thing

A reader forwards me this e-mail that came to her after she wrote to Lands End over the Gloria Steinem flap:

Dear [Name]

Thank you for your email and sharing your honest feedback with us.

We apologize for any offense and concern caused with our recent featured interview with Gloria Steinem.  It was never our intention to raise a divisive political or religious issue.

We greatly respect and appreciate the passion people have for our brand.  Lands’ End is committed to providing our loyal customers and their families with stylish, affordable, well-made clothing.

We sincerely apologize for any offense.

Sincerely,
Kelly Ritchie
SVP, Employee & Customer Services
Lands’ End

As far as I’m concerned, that should be the end of it. The company screwed up, it apologized, and we customers should forgive. I suspect Lands’ End has learned its lesson. Good on the customers for complaining, and good on Lands’ End for responding as it did.

Interesting to consider, though, how this would have played out if the company had featured not a pro-abortion feminist, but an LGBT activist, and received complaints because of it.

about the author

Rod Dreher is a senior editor at The American Conservative. He has written and edited for the New York Post, The Dallas Morning News, National Review, the South Florida Sun-Sentinel, the Washington Times, and the Baton Rouge Advocate. Rod’s commentary has been published in The Wall Street Journal, Commentary, the Weekly Standard, Beliefnet, and Real Simple, among other publications, and he has appeared on NPR, ABC News, CNN, Fox News, MSNBC, and the BBC. He lives in Baton Rouge, Louisiana, with his wife Julie and their three children. He has also written four books, The Little Way of Ruthie Leming, Crunchy Cons, How Dante Can Save Your Life, and The Benedict Option.

leave a comment