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Don’t Be Broke, Be Woke

Kendall Jenner, leader of the young American resistance. Wow. That cannot be parodied. It’s like a 1980s Benetton spread [1] got pregnant by this classic flat-footed 1968 print ad for Columbia Records:

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61 Comments To "Don’t Be Broke, Be Woke"

#1 Comment By Brendan from Oz On April 5, 2017 @ 11:29 pm


Hey, can I claim “cultural appropriation” on this one? A Swaggie was an Aussie hobo with all his (oiften assumed to be stolen) belongings wrapped in a bedroll – a swag.

Once a jolly swagman camped by a billabong
Under the shade of a coolibah tree,
And he sang as he watched and waited till his billy boiled:
“Who’ll come a-waltzing Matilda, with me?”

Waltzing Matilda – Banjo Patterson

#2 Comment By mrscracker On April 6, 2017 @ 6:47 am

Waltzing Matilda was one of the songs we learned in the one room school house I attended many years ago. We started every day singing songs. Waltzing Matilda was one of my favorites.
Thank you for the lyrics.

#3 Comment By Gromaticus On April 6, 2017 @ 8:22 am

Nothing says anti-establishment more than a soft drink made by a multinational food and beverage corporation, the second largest in the world, with more than $43 billion in net revenues. Rock on

If you’re going to take on all the health risks of drinking soda; at least do it locally


#4 Comment By Ben H On April 6, 2017 @ 9:41 am

Actually captures the character of the BLM movement perfectly. I’ve noted before how BLM focuses on shades-of-grey situations to create conflict, not clear-cut situations to create consensus and change. It’s a big money movement that is based on controlling people, like consumer product advertisement.

#5 Comment By mrscracker On April 6, 2017 @ 10:16 am

Thank you for the link. Most of those drinks are new to me but I was glad to see Cheerwine on the list. It makes an incredible float with vanilla ice cream.

#6 Comment By at the soundcheck On April 6, 2017 @ 11:28 am

“….aaaaand Pepsi has pulled the ad. Which I’m cynical enough to believe was their plan all along.”

Agree. If you can’t find anything to protest or censor, create it yourself.

#7 Comment By Anne On April 6, 2017 @ 12:52 pm

As Joan Didion might say, wow.
The stereotypes some commenters have conjured up of today’s young protesters seem only slightly less out of whack with reality than Pepsi’s. By contrast, the ones I’ve met have been, if anything, far more realistic than their Boomer predecessors, my generation, whose every move and mood was long ago co-opted for profit…Actually, that process is ongoing, in case you hadn’t noticed. Really, the only thing about this particular ad that didn’t scream Boomer was the head scarf on the model playing Cool Minority Female.

#8 Comment By peter in boston On April 6, 2017 @ 1:29 pm

Hey thanks, Rod. You’ve got me clicking around the network to find a Kendall Jenner video.

What’s next?

#9 Comment By Elijah On April 6, 2017 @ 2:29 pm

You have probably noticed by now that Pepsi pulled the ad and apologized.

Unbelievable. Part of me wants to know how I can get on the gravy train of clueless ad men/art directors who produced this at Pepsi’s expense but aren’t held responsible for it sinking without a bubble.

[NFR: What on earth did they apologize for? Is being stupid now considered a moral offense? — RD]

#10 Comment By Elijah On April 6, 2017 @ 2:32 pm

“Hey, can I claim “cultural appropriation” on this one?”

@ Brendan from Oz – sure you can. I sure as hell don’t want to claim it!

#11 Comment By David Naas On April 6, 2017 @ 3:10 pm

mrscracker said on April 5, 2017 at 12:57 pm
“I drink Coke instead. Preferably with peanuts added.

I saw what you did there. RWR would be proud.

Now, am I the only one to think “woke” is far too close to “erwache”? (As in “Deutschland Erwache”)

Or is it that the Progessivist anti-historical flakes (snow or not) really are Fascisti and are just trolling us?

When they start screeching “Hail Victory”, we’ll know.