I think it quite unlikely that LSU cornerback Tyrann “Honey Badger” Mathieu will win the Heisman Trophy today, but I loved this Wall Street Journal feature on him, especially because of this passage, and the quote:

As the season progressed, T-shirts began appearing at games quoting lines from the video like “Honey Badger Don’t Care” and “Honey Badger Takes What He Wants.” As the No. 1-ranked Tigers kept pounding teams into submission, even TV commentators started referring to Mathieu by the nickname.

Randall, who agreed to be interviewed only if his real name was not used, said this week that he was thrilled by Mathieu’s tie to the video and his contention for the Heisman.

“Yaaay!” Randall said. “In addition to being gorgeous, I think he’s absolutely amazing. He’s completely changed the face of college football, if you ask me. I mean, the man really is just like, he’s a one-man team.”

If you haven’t seen Randall’s original way-gay honey badger video, take a look (warning: the narration is vulgar in parts).