After taking power in 1933, Nazi ideologues initially renamed the christmas festival Julfest, and propagated its Germanic origins as the celebration of the winter solstice. These ideologists also claimed that the Christian elements of the holiday had been superimposed upon ancient Germanic traditions. They argued that Christmas Eve originally had nothing to do with the birth of Jesus Christ, but instead celebrated the winter solstice and the ‘rebirth of the sun’, that the swastika was an ancient symbol of the sun, and that Santa Claus was a Christian reinvention of the Germanic god Odin. Accordingly, holiday posters were made to depict Odin as the “Christmas or Solstice man”, riding a white charger, sporting a thick grey beard and wearing a slouch hat, carrying a sack full of gifts. Other changes were made to the manger, which was replaced by a Christmas garden containing wooden toy deer and rabbits; Mary and Jesus were also depicted as a blonde mother and child.
The Christmas tree was also changed. The traditional names of the tree, Christbaum or Weihnachtsbaum, was renamed in the press as fir tree, light tree or Jul tree. The star on the top of the tree was sometimes replaced with a swastika, a Germanic “sun wheel” or a Sig rune. During the height of the movement, an attempt was made to remove the association of the coming of Jesus and replace it with the coming of Adolf Hitler, referred to as the “Saviour Führer”.