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The Ed Orgeron Rule For Sartorial Normalcy

"Coach Orgeron, I'd like to get your opinion about my son's dress?"

OK, I’m ready for Reaction now, and please, make it anti-capitalist. This ad for a dress for boys makes me think that anything to the left of LSU Tigers Coach Ed Orgeron on the masculinity spectrum ought to be sent to Siberia, or at least Long Island:


That’s a teenage boy. If you don’t believe me, the coding on the image says “the-boys-long-sleeve-dress_little_cobalt_front.jpg”.

The mom who sent me that thing is disgusted that gender ideology is now creeping into everyday shopping for her kids. Woke Capitalism, people. I’m telling you, in our consumerist republic, Big Business is a greater threat to normalcy than Big Government.

Needless to say, we won’t be buying anything from Primary.com, at all. Thing is, the clothes aren’t bad. This is how the business presents itself on the website.

It was founded by “two moms,” Galyn and Kristina:

Yeah, you know what else doesn’t make sense? You rich capitalist women normalizing putting boys in dresses.

Here’s a crude but effective rule of thumb: When trying to decide how to dress your son, imagine asking Coach O what he thinks of the outfit. “Hey Coach O, does my boy look good in this?” That’ll stop every bit of this crap, cold.

about the author

Rod Dreher is a senior editor at The American Conservative. He has written and edited for the New York Post, The Dallas Morning News, National Review, the South Florida Sun-Sentinel, the Washington Times, and the Baton Rouge Advocate. Rod’s commentary has been published in The Wall Street Journal, Commentary, the Weekly Standard, Beliefnet, and Real Simple, among other publications, and he has appeared on NPR, ABC News, CNN, Fox News, MSNBC, and the BBC. He lives in Baton Rouge, Louisiana, with his wife Julie and their three children. He has also written four books, The Little Way of Ruthie Leming, Crunchy Cons, How Dante Can Save Your Life, and The Benedict Option.

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