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A Double Shot of Politics

An incredibly stupid idea from Starbucks
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Oh boy, this sounds like fun:

Starbucks CEO Howard Schultz is taking on another fraught political debate, with his company launching a new initiative this week to get employees to discuss with customers the state of race relations in the United States.

“We at Starbucks should be willing to discuss these issues in America,” Schultz said in a company statement released Monday announcing its “Race Together” campaign.

From the Starbucks release, linked to above:

Baristas in cities where the forums were held said they wanted to do something tangible to encourage greater understanding, empathy and compassion toward one another. Given their willingness to discuss race relations, many partners wanted to begin conversations with their customers too. Partners in New York, Chicago, St. Louis, Oakland and Los Angeles have voluntarily begun writing “Race Together” on Starbucks cups. Partners in all Starbucks stores in the U.S. will join them today. Partners in Starbucks stores may also engage customers in conversation through Race Together stickers available in select stores, and a special USA Today newspaper section arriving in stores later this week.

Boy, that’s going to work. Good grief, how stupid can you be? The moment I go into Starbucks and a coffee-seller tries to engage me in a discussion of race, religion, or politics is the day I take my trade elsewhere. Just shut up and brew, man.

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