Fed Chairman Bernanke is giving his first press conference. Watching it via the Wall Street Journal live feed, the viewer is presented with this most appropriate advertisement:

Some press handler should advise Bernanke to use the singular pronoun more often. The Fed chairman awkwardly refers to the Fed making policy in the plural  “we,” even though to the public, he is seen as a single figure — making him sound as if he’s using the royal “we.”