Is it Scottish comedian Bill Connolly? Is it nu-media guru Clay Shirky? Bono? Nope. It’s British Prime Minister Gordon Brown.

Everything about this video is wrong: the awkward jokes; the attempt to look tech-hip; the use of images of human suffering to make the PM seem human; the sinister globo-utopian socialism; the sub-Obama Yes-we-canniness.

If Gordon Brown has seen the future, God help us.