You do—you’re supporting it just by reading The American Conservative. Support it some more by making a donation, so a journal you enjoy lives and thrives.

Traditional conservatives have an obvious interest in seeing their ideas presented in the most articulate, passionate, and realistic fashion possible. Bold men and women of the left, meanwhile, enjoy a thoughtful challenge from the right that keeps them on their toes. And independent minds who identify with neither side appreciate principled pluralism in our national discourse, a pluralism made possible by reasonable voices that don’t scream from a box or reduce difficult questions to partisan cliches.

This is why you read The American Conservative. It sharpens, it clarifies, it informs and provokes—as a good magazine should, online or in print. (And in our case, both.) TAC heartens and encourages and invigorates, sometimes by ticking you off. That’s also what a good magazine does.

We are reader-supported, and most of our readers don’t have deep pockets. But there are a lot of you, and you’re a committed and generous group. If you can give, I think you will.

The military-industrial complex has big money—you can see it splashed on subway posters in the D.C. metro system and throughout the pages of all sorts of public-policy magazines. Corporate America has big money—and a devotion to free enterprise that extends only as far as crony capitalism’s bottom line. We’re opposed to war and Pentagon pork; we’re also opposed to an economy that’s increasingly hostile to the middle class, and indeed almost all Americans. So the big advertising bucks will not come our way any time soon.

We don’t need them; we have readers. Their support—your support—keeps the lights on and keeps The American Conservative‘s mindshare growing.

You aren’t alone in this struggle: small foundations, especially, are there to help, groups that support such unfashionable but deeply human and conservative causes as beautiful architecture and livable cities. TAC is very much about small voices and small institutions fighting back against the monotonous reverberations of the big media and partisan outlets of big business.

You know why you read The American Conservative. Help us continue bringing it to you—and to wider audiences—by contributing to our fall fundraising campaign. I thank you for it.