Last July I wrote  that Donald Trump was merely a “blip,” a novelty candidate who couldn’t do much better than 17 percent in the polls. He would swiftly go the way of Herman Cain.
In August, I still didn’t believe the Trump hype. The 2016 race, I predicted , would see an early surge for a religious right candidate, followed by the inevitable nomination of the establishment favorite, probably Jeb Bush. After the Iowa caucuses, I was sure my scenario was playing out, only with Rubio in place Bush .
I was as wrong about Trump’s popularity as it’s possible to get. But I got a few things right, and it’s worth accounting for how I could miss the big story while getting much of the background right.
The simplest answer, if an incomplete one, is that Trump filled exactly the space I expected to be taken by the establishment’s candidate. The race has indeed come down to the front-runner and the candidate with the most appeal to the religious right (Cruz). Only the front-runner isn’t the establishment’s man, it’s Trump.change_me
One mistake I made at the outset, in my July story, was to discount the value of Trump’s celebrity and command of the media relative to Jeb Bush’s super PAC millions. Earned media beat paid media hands down. But something more fundamental accounts for Trump’s success and Bush’s failure, a change in the Republican electorate that I willfully overlooked.
Evidence of that change was plain for all to see: Republican voters who once had seemingly prioritized electability were now prioritizing outsiderdom. The Tea Party had illustrated this as far back as 2010. In Delaware, a state not known as a hotbed of right-wing activity, Republican voters that year sacrificed a chance to win a U.S. Senate seat with the moderate Rep. Mike Castle and instead nominated a right-leaning minor media figure who had never held elective office: Christine O’Donnell. She was only the most telling of several weak outsider candidates the Tea Party propelled to victory in Republican contests and then defeat in November, that year and in subsequent cycles. The Tea Party did, of course, also notch up several victories with outsider candidates: with Rand Paul and Mike Lee in 2010, for example, and with Ted Cruz in 2012. All of these Tea Party Republicans, winners and losers, beat establishment shoo-ins. Republican voters seemed less concerned about winning or losing than about nominating someone who would take on the GOP’s insiders as well as the Democrats.
But those were mostly midterm elections, at any rate congressional or state elections, and surely the presidential nomination was another matter entirely. Grassroots activists might swing the outcome of an off-year primary or a state convention, but presidential primaries brought out your unexcitable, pragmatic, bread-and-butter Republicans, the ones who had nominated Ford in ’76, Dole in ’96, and who did, in fact, nominate Mitt Romney in 2012.
The party seemed to follow a pattern from 1968 onwards of always nominating the most familiar name, usually the previous cycle’s runner-up: Nixon, Ford, Reagan, Bush I, Dole, Bush II, McCain, and Romney. And the only nominees since World War II who weren’t favored by the party’s elite, Goldwater in 1964 and Reagan in 1980, were only partial exceptions to the GOP’s establishmentarian bent. Goldwater had paid his dues as head of the National Republican Senatorial Committee, and the conditions of the 1964 election made that year’s nomination a rather dubious prize for whoever might win it. Reagan, meanwhile, had been governor of California and only won the nomination in 1980 after having been rebuffed in 1976 and 1968.
Romney’s cruise to the nomination in 2012 fit exactly the model I expected—the one I went badly wrong with by applying to the 2016 race. I should have paid closer attention to something that had surprised me in 2012, something that in retrospect was an obvious harbinger of Trump: Newt Gingrich’s victory in that year’s South Carolina primary. That was significant because South Carolina, despite its reputation for being a right-wing state, had in fact been an establishment bulwark  in past cycles. To be sure, John McCain, whose insurgent candidacy in 2000 was styled as more reformist and progressive than George W. Bush’s, was opposed by right-leaning Republican voters as well as establishmentarian ones in that year’s South Carolina contest. But South Carolina had also blocked Pat Buchanan in 1996, and for all the vaunted strength of the religious right in the Palmetto State, Christian conservatives like Mike Huckabee always lost South Carolina, even when they won Iowa.
Gingrich’s victory, however, showed that by 2012, South Carolina voters were not interested in robotically voting for the most supposedly electable candidate—the establishment’s pick and the last cycle’s runner-up. And if I’d really paid attention, I would have noticed that whoever the voters supporting Gingrich were, they were not the kind of religious right voters whose behavior elsewhere–in Iowa, for example—might be predictable. South Carolina in 2012 previewed a 2016 cycle in which neither electability nor ideological purity would be voters’ top priority. (Gingrich is viewed by many progressives as the living embodiment of conservatism, but on the right Gingrich has long been seen as a wildly heterodox figure. Gingrich is fervently but informally backing Trump  this year.)
If Gingrich was a surprise in South Carolina four years ago, bigger surprises over the last two years should have been as much of a wake-up call as I, or anyone else, needed. In 2014, Republican primary voters in Virginia toppled the House majority leader, Rep. Eric Cantor, and nominated a right-leaning economics professor with no political experience in his place. Cantor, along with Reps. Kevin McCarthy and Paul Ryan , was touted by insider Republicans and the conservative establishment in DC as a “Young Gun”—the future of the Republican Party. But actual Republican voters opted for an alternate future. And last year, the rising tide of insurgency in the GOP took down an even bigger gun—if not a young one—the House speaker himself, John Boehner. After Boehner’s resignation, Paul Ryan picked up the gavel with some reluctance . Many mainstream journalists and establishment conservatives in the media have suggested that Ryan  could be the GOP’s nominee this summer in a contested convention. I suspect Ryan can read the writing on the wall better than that: his fate will be the same as his predecessor’s and the same as his fellow young gun’s if he gets on the wrong side of the outsider wave.
Cantor’s fall and Boehner’s resignation showed that the establishment, whose fearsome power I overestimated in my predictions about Bush and Rubio, had already been crippled before Trump arrived on the scene. The Tea Party had shown, too, that from Delaware to Utah to Kentucky to Texas, Republican voters were as hostile toward their party’s establishment as they were toward Democrats. Maybe more so, in the case of places where hopeless candidates like O’Donnell were nominated, giving establishment Republicans a black eye but guaranteeing the Democrats a Senate seat. The Trump phenomenon expresses much the same priority among Republican voters: better to lose with Trump, a plurality of Republicans are saying, than win with Bush or Rubio. (And a fortiori, better to win or lose with Trump than lose with Bush or Rubio.)
My theory from August that the runner-up in this year’s contest would be the religious right’s champion has been half-correct. Cruz is indeed the second-place candidate in terms of votes and delegates, and Cruz has been winning those voters who are most religious—though Trump has proved to have plenty of pull with evangelicals himself. But in August I highlighted the differences between the religious right and other conservative voters. Cruz, by contrast, has become the candidate of movement conservatives, the religious right, and, however reluctantly, the Republican establishment itself, yet all of that is still not enough to beat Trump. I had thought that the split between the religious right and Goldwater-Reagan conservatives explained their failure to beat the establishment in years past. But even together with the establishment, they can’t overcome the outsider insurgency and the Donald.
But that leads me to reaffirm my analysis from July, when I got Trump and Bush so spectacularly wrong. Because what I did get right I was even more right about than I knew. Namely:
none of the factions—the libertarians, the religious right, the Tea Party—have much life in them. After all the sound and fury of the Obama years, no quarter of the right has generated ideas or leaders that compellingly appeal even to other Republicans, let alone to anyone outside the party. … The various factions’ policies aren’t generating any excitement, which leaves room for an outsize, outrageous personality, in this case Trump, to grab attention.
Trump succeeds because of more than outsize personality, of course. He attracts some support from everyone who thinks that Conservatism, Inc. and the GOP establishment are self-serving frauds—everyone who feels betrayed by the party and its ideological publicists. Working-class whites know that the Republican Party isn’t their party. Christian conservatives who in the past have supported Mike Huckabee and Ben Carson also know that the GOP won’t deliver for them. Moderates have been steadily alienated from the GOP by movement conservatives, yet hard-right immigration opponents feel marginalized by the party as well. Paleoconservatives and antiwar conservatives have been excommunicated on more than one occasion by the same establishment that’s now losing control to Trump. They can only applaud what Trump’s doing, even if Trump himself is no Pat Buchanan or Ron Paul.
Conservative Republicans™ somehow maneuvered themselves into a position of being too hardline for moderates and non-ideologues, but not hardline or ideological enough for the right. Trump, on the other hand, appeals both to the hard right and to voters whose economic interests would, in decades past, have classed them as moderates of the center-left—lunch-pail voters .
What’s even more remarkable is that movement conservatives, who have been given plenty of warning, ever since 2006, that their formula is exhausted, keep doing the same thing over and over again: they’ll dodge right, in a way that right-wingers find unsatisfactory but that moderates find appalling; then they’ll weave back to the center, in a way that doesn’t fool centrists and only angers the right. Immigration—which was another of George W. Bush’s stumbling blocks , lest we forget—has been the issue that symbolized movement-conservative Republicanism’s futility most poignantly. It’s not even clear that most GOP voters agree  with Trump’s rhetorical hard-line on immigration—they just like it better than the two-faced talk of the average Republican politician .
Trump has a plethora of weaknesses, as general election polls amply demonstrate. But just look what he’s up against within the Republican Party: that’s why he’s winning. I should have recognized that last summer, but I thought voters would never break their habit of preferring “electable” candidates. It turns out that voters have much more capacity to learn and adapt—even if only by trial and error—than Republican elites do.