Meghan O’Rourke didn’t have to do much to convince me that the diamond engagement ring tradition is a sham, since I have come to instinctively, viscerally loathe diamond sellers and their horrible, manipulative marketing. (Yes, all marketing is manipulative by design, but there has to be a limit somewhere.) Forget all of the elaborate talk of gender equity–it’s a scam, pure and simple, and the fewer people who are parties to it the better. It seems to me that buying a diamond ring signals to the woman not so much everlasting devotion as it announces to her and anyone else around, “I am easily conditioned and will do what the people on TV tell me to do.” Perhaps this is what prospective brides are looking for–how should I know?
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