Evgeny Morozov has written a really smart essay about gadgets that want to be really smart — on your behalf:
In 2010, Google Chief Financial Officer Patrick Pichette told an Australian news program that his company “is really an engineering company, with all these computer scientists that see the world as a completely broken place.” Just last week in Singapore, he restated Google’s notion that the world is a “broken” place whose problems, from traffic jams to inconvenient shopping experiences to excessive energy use, can be solved by technology. The futurist and game designer Jane McGonigal, a favorite of the TED crowd, also likes to talk about how “reality is broken” but can be fixed by making the real world more like a videogame, with points for doing good. From smart cars to smart glasses, “smart” is Silicon Valley’s shorthand for transforming present-day social reality and the hapless souls who inhabit it.
But there is reason to worry about this approaching revolution. As smart technologies become more intrusive, they risk undermining our autonomy by suppressing behaviors that someone somewhere has deemed undesirable. Smart forks inform us that we are eating too fast. Smart toothbrushes urge us to spend more time brushing our teeth. Smart sensors in our cars can tell if we drive too fast or brake too suddenly.
These devices can give us useful feedback, but they can also share everything they know about our habits with institutions whose interests are not identical with our own. Insurance companies already offer significant discounts to drivers who agree to install smart sensors in order to monitor their driving habits. How long will it be before customers can’t get auto insurance without surrendering to such surveillance? And how long will it be before the self-tracking of our health (weight, diet, steps taken in a day) graduates from being a recreational novelty to a virtual requirement?
Morozov encourages us to distinguish between devices that are “good smart,” which “leave us in complete control of the situation and seek to enhance our decision-making by providing more information,” and those that are “bad smart,” which “make certain choices and behaviors impossible.” But even if we can clearly keep that distinction in mind, how much choice will we have about which kind of smart to allow into our lives?