Real life, not The Onion:

General Mills has come out in support of the gay community for Pride, and what better way to show their love than with the Lucky Charms marshmallow rainbow?

The “magically delicious” cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to tweet and post online their reasons for why they’re prideful using the hashtag #LuckyToBe.

“We’re celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows… If you’re lucky enough to be different, we’re celebrating you,” the #LuckyToBe campaign stated in a press release sent to GLAAD.

Your children’s breakfast cereal is now gay. Just so you know.

Your children’s breakfast cereal is now gay. I don’t think that’s a sentence anybody not a comedy writer ever imagined penning.

What’s next? Snap, Crackle, and Poppers?