This can’t be good for the brand:
Australian police are warning people not to rely on Apple’s new mobile mapping application after several motorists ended up in a semi-arid national park where temperatures can reach 115F (46C) and there is no water supply.
Australian police are warning people not to rely on Apple’s new mobile mapping application after several motorists trying to find Mildura, Victoria, (denoted by the purple pin) ended up in a semi-arid national park (denoted by the red pin).
Police in the town of Mildura, which is the Australian state of Victoria, issued a news release on Monday saying they’ve responded to several drivers who became stranded in Murray Sunset National Park.
Apple’s Maps application, introduced in iOS 6, shows Mildura near part of the park when it is actually located about 44 miles (70 km) to the northeast, according to police. Some motorists have been stranded for a day without food or water, walking long distances through dangerous terrain to get phone reception, police said.
I will not upgrade to iOS 6 until this is sorted out, though I suppose if I weren’t a lazy bum, I could update my software and just us a Google Maps app.



Actually, here in the West it’s pretty common to hear about folks (often from out of the region) who end up stranded in some godforsaken place after relying on Google maps, GPS or whatever to navigate. I live in Montana, and I wouldn’t rely on anything other than reliable, hard copy maps (doublechecked recently with local land management agencies) to drive off the beaten track. Sometimes just for fun, I run computer searches (on mapquest, Google maps or such) for remote places with which I am personally familiar. The results the computer gives me are ludicrous. Funny in concept, but potentially tragic in real life.
A few years ago you may have read about the California Bay Area family (mom, dad and two young kids) who got stuck in snow in Oregon’s Coast Range after taking an incredibly remote (and, unbeknownst to them, seasonally closed) road recommended by some computer or phone app. Tragically, the dad ended up dying when he ventured away from the car to seek help.
Moral of these stories: much of the American West is still remote and difficult to navigate, and the urban, high tech firms that sell mapping apps simply don’t understand this type of country.