This can’t be good for the brand:

Australian police are warning people not to rely on Apple’s new mobile mapping application after several motorists ended up in a semi-arid national park where temperatures can reach 115F (46C) and there is no water supply.

Australian police are warning people not to rely on Apple’s new mobile mapping application after several motorists trying to find Mildura, Victoria, (denoted by the purple pin) ended up in a semi-arid national park (denoted by the red pin).

Police in the town of Mildura, which is the Australian state of Victoria, issued a news release on Monday saying they’ve responded to several drivers who became stranded in Murray Sunset National Park.

Apple’s Maps application, introduced in iOS 6, shows Mildura near part of the park when it is actually located about 44 miles (70 km) to the northeast, according to police. Some motorists have been stranded for a day without food or water, walking long distances through dangerous terrain to get phone reception, police said.

I will not upgrade to iOS 6 until this is sorted out, though I suppose if I weren’t a lazy bum, I could update my software and just us a Google Maps app.